Berkshire Hathaway HomeServices Chicago introduces chatbot … – The Title Report

Chicago-area real estate brokerage Berkshire Hathaway HomeServices (BHHS) Chicago revealed its new website chatbot, Elle.
Fully autonomous and available 24/7, Elle connects with visitors and customers to provide immediate customer service. Elle uses chat to start a conversation to find out what visitors want and has a memory that allows it to pause and resume conversations at any time without requiring an account, password or log in.
“Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are,” said Diane Glass, CEO of BHHS Chicago, in a release. “We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Elle is going to help us do just that.”
Project leaders say the benefits of having a digital real estate assistant extend to the brokerage’s mortgage and relocation businesses as well as to providing career information.
The company calls Elle its newest team member and notes that the name was inspired by Chicago’s “El” train system. BHHS  Chicago partnered with Roof AI in the creation of the chatbot.
“We are committed to helping Berkshire Hathaway HomeServices Chicago execute on their digital strategy and enhance their customer experience in a way that is not only beneficial to the customer but to the brokerage as well,” said Roof CEO Pierre Sabbagh. “With the creation of Elle, BHHS Chicago has demonstrated its commitment to invest in technology that improves and enhances the customer experience, and we are pleased to be part of their journey.”


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